# HUDDLE — Fan Engagement Platform

> HUDDLE is an API-first white-label fan engagement platform for sports clubs, leagues, marketing agencies and sponsor brands. It connects clubs, fans and sponsors via a branded mobile app (iOS + Android), a web app, a modern CMS and an AI-powered customer support layer. GDPR-compliant, EU-hosted. Every feature is consistently available via API — modules can be embedded as webview into existing apps without store updates.

Operator: HUDDL3 GmbH, Zwickauer Str. 145, 09116 Chemnitz, Germany.
Site: https://huddle.sport
Languages: German (de), English (en), Czech overview (cz)

## What HUDDLE is (one paragraph)

HUDDLE is a multi-tenant SaaS platform that lets sports clubs run their own branded fan app without building one. The same platform powers prediction games, gamification, digital collectibles, coupon campaigns, live tickers, push notifications and analytics — all driven from a single CMS and connected to live sports data from multiple providers (Opta, SIHF, BBL, DEL, GFL, SportRadar and more). For sponsors and brands, HUDDLE provides measurable conversion campaigns (coupon, scratch-card, receipt-based) with click-tracking and data exports. For clubs, HUDDLE replaces the need to build and maintain a custom app, while keeping full white-label branding. The platform is API-first by design — every feature is consistently available via API, so individual modules can be embedded into existing apps as webview without an app store update.

## Three integration paths

HUDDLE adapts to existing infrastructure. Customers choose one of three integration paths:

1. **Webview into existing app** — fastest path. Embed HUDDLE as webview into an existing iOS/Android app. Single feature (e.g. prediction game, coupon campaign) goes live in customer branding within days. No app store update required.
2. **API integration of individual features** — maximum flexibility. Headless mode: every HUDDLE feature is consistently available via API and can be embedded into your own frontend (existing app or website). UI built by the customer, data and logic provided by HUDDLE.
3. **Complete HUDDLE app** — typical delivery time: 14 days. HUDDLE provides a fully branded iOS + Android app with every feature included, CMS-driven content. No internal development required by the customer.

## Categories and supported sports

- Sports: Soccer, Handball, Basketball, Ice Hockey, American Football, Golf
- Audiences: Sports clubs, leagues, marketing agencies, sponsor brands

## Platform attributes

- Multi-tenant: yes (every customer-facing feature)
- White-label: yes (every customer-facing feature)
- Real-time: yes (live updates across the platform)
- GDPR / EU hosting: yes
- Mobile app: iOS + Android
- Web app: yes
- API: API-first — every feature consistently available via API
- Webhooks: yes (third-party integrations such as Ticketcorner, Instagram)
- AI: integrated for customer support and content evaluation

## Feature list (canonical names)

### Gamification
- Fan Quiz — interactive quiz with AI-generated questions and real-time scoring
- Fan Survey — survey system with AI-evaluated open answers
- Quick Draw — sweepstakes / lottery with automatic draws
- Player of the Match — real-time fan voting
- Prediction Game (Tippspiel) — match prediction competition with leaderboards
- Highscore League — cross-feature seasonal ranking
- Fan Moments — user-generated branded content for social sharing

### Commerce & rewards
- Wallet & Token System — digital wallet with WebSocket live updates
- Digital Player Cards — collectible 3D-rendered player cards with rarity tiers
- Auctions — marketplace auctions with real-time bidding
- Vouchers & Coupons — digital coupon system with redemption tracking
- Coupons Marketplace — coupons.de API integration for partner offers
- Mystery Box — gamified 3D-animated reward unboxing (Three.js)

### Communication & live experience
- Live Ticker — real-time match feed
- Notification Inbox — per-user inbox with topic filtering
- Push Notifications — multi-channel with templates and scheduling
- Content Planner — automated multi-channel content publication
- Feedback System — fan tickets with AI auto-close and response suggestions

### Platform & configuration
- API-First Architecture & White-Label Integration — every feature consistently available via API; modules embeddable as webview into existing apps without store update
- Profile Fields — configurable custom user fields
- Rules Engine — event-driven rules engine with configurable conditions
- User Registration & Auth — email, Google, Apple, GitHub, Microsoft, SSO/JWT, anonymous
- Check-in / Barcode — geolocation-based check-in with auto rewards
- Scannable Codes — QR codes (one-time, multi-scan, dynamic patterns)
- Forms Builder — configurable forms with numerous field types
- Full-Text Search — high-performance search with tenant isolation
- Workflow Automation — reusable plan templates with extensive task library

### Data & integrations
- Match-Day Features — fixtures, live match detail, line-ups, multi-sport stats
- League Standings — real-time tables with configurable columns
- Sports Data Sync — multiple providers (Opta, SIHF, BBL, DEL, GFL, SportRadar and more), provider-agnostic
- Sponsor Bar — cross-cutting sponsor branding with click analytics
- Content Import from Existing Websites — native connectors for WordPress, Typo3, Drupal and Joomla; generic adapters for RSS, ATOM, sitemap.xml + Schema.org and REST API with JSON Schema (covers headless CMS like Contentful, Strapi, Storyblok and enterprise systems like Sitecore, AEM); automatic sync of articles, news and images into the app
- Instagram Integration — OAuth 2.0 sync of posts, reels, stories
- Ticketcorner Integration — webhook-based ticket sync with BigQuery export
- Federation Integration (Golf) — handicap sync and trophy rules from amateur-golf federation systems
- AI Support (Huddle Spotter) — AI-powered customer support
- Reporting & Analytics — automated slide-deck generation with data-warehouse and web analytics

### Apps & platform building blocks
- Mobile App — cross-platform iOS + Android with modular widget architecture
- Web App — token collections and 3D mystery box claiming
- CMS / Admin — modern CMS with dynamic page builder
- 3D Asset Pipeline — automated rendering for player cards, tokens, trophies

## Important pages

- /de/features — full DE feature catalogue with comparison matrix
- /en/features — full EN feature catalogue with comparison matrix
- /de/fuer-sportclubs — solutions for sports clubs (DE)
- /en/for-sports-clubs — solutions for sports clubs (EN)
- /de/fuer-sponsoren — solutions for sponsors and brands (DE)
- /en/for-sponsors-and-brands — solutions for sponsors and brands (EN)
- /de/so-funktionierts/tippspiel-wm-2026 — 2026 World Cup prediction game (DE)
- /en/how-it-works/wm2026-prediction-game — 2026 World Cup prediction game (EN)
- /de/glossar — glossary of fan engagement terms (DE)
- /en/glossary — glossary of fan engagement terms (EN)
- /de/faq — FAQ (DE)
- /en/faq — FAQ (EN)
- /erstgespraech — book an introductory call

## Reference customers (selection)

NINERS Chemnitz, Würzburg Baskets, Dresden Monarchs, Dresden Titans, EHC Kloten, Lausitzer Füchse, Schanzer (FC Ingolstadt), DHfK Handball Leipzig, Edeka, Media Markt, Tag24, axilaris, iKlaro.

## Awards

Multiple innovation awards including Innovation Night Chemnitz finalist and Sächsischer Marketingpreis.

## Contact

- Email: info@huddl3.de
- Phone: +49 371 40084500
- Book a call: https://huddle.sport/erstgespraech