Axilaris: CRM Integration via the HUDDLE Sponsoring Platform
Data-driven sponsoring instead of gut feeling: how Axilaris transferred fan interactions into qualified CRM contacts.
The Challenge
Axilaris pursues a data-driven approach in the B2B CRM space. The goal: transfer sports fans as qualified contacts into existing CRM infrastructures — not through generic advertising, but through relevant, contextual fan interaction. The problem with classic sponsoring measures: leads were missing, data was unstructured, and a connection to the specific fan profile could not be established.
The Approach via the HUDDLE Sponsoring Platform
Via the Sponsoring Platform, Axilaris integrated targeted sponsored fan touchpoints — with a direct connection to CRM logic. Fan interactions were not only measured but also structured, read out, and transferred into the CRM pipeline. This created a measurable path from fan engagement to qualified CRM activity.
Activation Formats
Fan Data Analytics
Structured interaction data from missions, clicks, and campaign responses — cleansed and prepared for CRM integration.
CRM Integration
Direct interface between fan app activations and existing CRM infrastructure. No manual export, no data loss.
Personalised Campaigns
Based on the fan profiles, Axilaris developed personalised follow-up campaigns — with higher relevance and better conversion rates than generic outreach.
Campaign Reporting
Complete evaluation of activations: reach, engagement rate, click paths, and qualitative lead scoring within the CRM interface.
Results
Qualified fan profiles directly in the CRM pipeline — no media breaks
Structured interaction data instead of unstructured reach figures
Personalised follow-up workflow based on real fan activations
Measurable connection between sponsoring investment and CRM output
Your Brand on the Sponsoring Platform?
In an initial consultation we discuss target audience, activation goal, and suitable club partners — based on real references.
