Platform overview
HUDDLE is an API-first white-label fan engagement platform for sports clubs, leagues, marketing agencies and sponsors. This page lists every feature in 6 categories — with technical attributes, integrations and a comparison matrix.
Existing app? Website? No problem — HUDDLE modules integrate seamlessly.
Engages fans daily — not just on match day.
Daily fan activation across the entire season — ideal for the 2026 World Cup.
Digital vouchers with real-time tracking — measurable sponsor conversions.
Live score, line-ups and stats for 6+ sports — automatically synced.
Take over your existing website content automatically into your app — no double maintenance.
Automated reports with real numbers — no more manual Excel work.
Your own branded app — without writing a single line of code.
Whatever your starting point — HUDDLE adapts. Pick the integration path that fits your existing infrastructure and timeline.
Fastest path
Got an existing app? Just embed the HUDDLE webview — a single feature like the prediction game or a coupon campaign goes live in your branding immediately. No app store update required.
Maximum flexibility
You already have your own frontend? Embed HUDDLE features (wallet, prediction game, coupons, mystery box …) headless via API into your existing app or website.
Typical delivery: 14 days
Need your own app without building one? HUDDLE delivers a fully branded iOS and Android app with every feature ready to use.
HUDDLE is a multi-tenant fan engagement platform with a white-label mobile app (iOS + Android), web app, modern CMS and AI-powered customer support. It connects sports clubs, leagues and sponsor brands through gamification, digital rewards, live sports data and measurable conversion campaigns. GDPR-compliant, EU-hosted, API-first — every feature consistently available via API.
Cross-cutting attributes that apply to all features:
01
Gameplay mechanics that engage fans beyond match day — with points, rankings and rewards.
Engages fans daily — not just on match day.
Interactive quiz system with customisable questions, AI-generated content and real-time scoring. Three modes: Event, Permanent, Campaign.
Capabilities
Audience:Sports Club, League, Marketing Agency
Learn moreUnderstand your fans through data — with AI-evaluated open answers.
Survey system with anonymous or identified modes. AI automatically evaluates free-text answers and delivers insights.
Capabilities
Audience:Sports Club, League
Transparently and automatically draws sponsor prizes among participating fans.
Sweepstakes system with fan registration, scheduled or manual draws and automatic win notifications.
Capabilities
Audience:Sports Club, League, Sponsor / Brand
Activates fans during the match — sponsor becomes part of the emotional highlight.
Real-time voting for player of the match with live vote counting, voting window control and integrated sponsor branding.
Capabilities
Audience:Sports Club, League, Sponsor / Brand
Daily fan activation across the entire season — ideal for the 2026 World Cup.
Prediction competition with pre-match tips, automatic result verification and seasonal leaderboards. Embeds as a webview into existing apps.
Capabilities
Audience:Sports Club, League, Marketing Agency, Sponsor / Brand
Learn moreCombines all engagement features into a single coherent seasonal competition.
Cross-feature ranking system that aggregates points from prediction game, quiz, voting and more into a central seasonal leaderboard.
Capabilities
Audience:Sports Club, League
Fans create branded content for social media — viral sponsor reach.
User-generated content system with photo collage editor, overlay application and consent-based submission for social sharing.
Capabilities
Audience:Sports Club, League, Sponsor / Brand
02
Digital collectibles, auctions, coupons and animated mystery boxes — monetizable and sponsorable.
Digital collectibles and rewards with live sync — the foundation for all reward mechanics.
Central digital wallet for all token types: player cards, match-day tokens, trophies, season passes and mystery box contents. Real-time updates across devices.
Capabilities
Audience:Sports Club, League, Sponsor / Brand, Marketing Agency
Collectible player cards with photorealistic 3D rendering and rarity tiers.
Digital player cards with automated render pipeline, rarity logic and batch creation wizard in the CMS.
Capabilities
Audience:Sports Club, League, Marketing Agency
Auction merchandise and VIP experiences directly to your most loyal fans.
Marketplace auction system with complete lifecycle management, real-time bidding and automatic winner notifications.
Capabilities
Audience:Sports Club, League, Marketing Agency
Digital vouchers with real-time tracking — measurable sponsor conversions.
Configurable coupon system with unique codes, expiry management, redemption tracking and bulk assignment per match day.
Capabilities
Audience:Sports Club, League, Sponsor / Brand, Marketing Agency
Learn moreThousands of curated discount codes for fans — without your own partner network.
Native integration with a leading coupon provider for continuously updated discount codes, click tracking and merchant display.
Capabilities
Audience:Sports Club, League, Marketing Agency
3D-animated reward box with wow factor — ideal for sponsor activations.
Gamified reward system with animated 3D unboxing, QR-based claim flows and randomised item distribution.
Capabilities
Audience:Sports Club, League, Sponsor / Brand, Marketing Agency
03
Live ticker, push notifications, notification inbox and automated content planner for every match day.
Brings the stadium experience to every pocket — goals, cards, commentary in real time.
Real-time match feed with configurable event types, match phase management and granular push notification levels.
Capabilities
Audience:Sports Club, League, Marketing Agency
No more push messages lost — fans have every notification in a personal inbox.
In-app inbox with read status, topic-based filtering, multi-step wizard in CMS and scheduled or instant delivery.
Capabilities
Audience:Sports Club, League, Marketing Agency
Multi-channel push with templates, scheduling and full history.
Multi-channel push service with topic-based subscriptions, templates, deep linking and history analytics.
Capabilities
Audience:Sports Club, League, Marketing Agency
Plan once — the platform automatically publishes for every match day.
Automated content planning with plan templates, an extensive task library and event-triggered execution. Multi-channel distribution with dry-run mode.
Capabilities
Audience:Sports Club, League, Marketing Agency
Scales fan support 10x without more staff — AI sorts and replies.
Two-tier system: fan tickets with AI-powered auto-close, response suggestions, duplicate detection and CMS conversation threads.
Capabilities
Audience:Sports Club, League, Marketing Agency
04
API-first architecture, configurable profiles, rules engine, auth, QR codes, forms builder and search — building blocks for custom customer journeys.
Existing app? Website? No problem — HUDDLE modules integrate seamlessly.
HUDDLE is API-first by design: every feature is consistently available via API. Individual modules (prediction game, wallet, mystery box, coupons …) can be integrated as webview or via API into your existing app, website or federation platform — fully in your branding and without an app store update.
Capabilities
Audience:Sports Club, League, Marketing Agency, Sponsor / Brand
Learn moreCapture exactly the fan data you need — no code.
Fully configurable profile field system with numerous field types, field groups and multiple display layouts.
Capabilities
Audience:Sports Club, League, Marketing Agency
Connects every user action to every reward — without development.
Central event-driven rules engine with configurable conditions. Actions like token issuance, coupon dispatch or push delivery are triggered automatically.
Capabilities
Audience:Sports Club, League, Marketing Agency
All common login methods — including SSO for federation integrations.
Authentication with email, social sign-in (Google, Apple, GitHub, Microsoft), anonymous auth and SSO/JWT — GDPR compliant.
Capabilities
Audience:Sports Club, League, Marketing Agency
Automatically rewards stadium visits — the key to loyalty mechanics.
Location-based check-in widget with geolocation capture and automatic token or voucher issuance.
Capabilities
Audience:Sports Club, League, Marketing Agency
Connects print, stadium and app — one-time, multi-scan or dynamic codes.
QR code system with one-time, multi-scan and dynamic pattern codes. Full-screen scanner and deep-link support.
Capabilities
Audience:Sports Club, League, Sponsor / Brand, Marketing Agency
Build registrations, sweepstakes and lead forms in minutes.
Configurable form builder with numerous field types, file upload, multi-submit mode and multiple submission targets.
Capabilities
Audience:Sports Club, League, Marketing Agency
Find every player, every match, every piece of content — in milliseconds.
High-performance full-text search across all content with tenant isolation and wildcard queries.
Capabilities
Audience:Sports Club, League, Marketing Agency
Automate recurring match-day operations — from push to social post.
Reusable plan templates with an extensive task library, drag-drop sorting, timeline visualisation and audit trail.
Capabilities
Audience:Sports Club, League, Marketing Agency
05
Live sports data from multiple providers, Ticketcorner integration, Instagram sync, reporting and AI-powered support.
Live score, line-ups and stats for 6+ sports — automatically synced.
Match-day experiences with fixtures, live match detail view, line-ups, sport-specific statistics and CMS match centre.
Capabilities
Integrations:Opta, SIHF, BBL, DEL, GFL, SportRadar
Audience:Sports Club, League, Marketing Agency
Live tables with configurable columns — brand-compliant integrated.
Live tables with configurable columns, colour-coded position markers and live-game indicators.
Capabilities
Audience:Sports Club, League, Marketing Agency
Provider-agnostic — switch data providers without touching the app.
Real-time aggregation of sports data from multiple external providers. Competitions, match tracking, teams, players and venue data — automatically normalised.
Capabilities
Audience:Sports Club, League, Marketing Agency
Brand-compliant sponsor visibility on every touchpoint — with click analytics.
Cross-cutting sponsor branding for tokens, player cards, mystery boxes and polls. Auto-rotating carousels with click tracking.
Capabilities
Audience:Sponsor / Brand, Sports Club, League
Take over your existing website content automatically into your app — no double maintenance.
Native connectors for WordPress, Typo3, Drupal and Joomla. Generic adapters (RSS, ATOM, sitemap.xml with Schema.org parsing, REST API with JSON Schema) connect virtually any common website CMS — including headless CMS and enterprise systems. Articles, news, images and structured content are automatically synchronised and rendered in the app layout.
Capabilities
Integrations:WordPress, Typo3, Drupal, Joomla, RSS, ATOM, Sitemap.xml, REST API
Audience:Sports Club, League, Marketing Agency
Automatically syncs posts, reels and stories into your app.
Native Instagram integration with scheduled sync and automatic updates.
Capabilities
Integrations:Instagram, Facebook
Audience:Sports Club, League, Marketing Agency
Automatically links ticket buyers and app users — marketing becomes measurable.
Native Ticketcorner integration for ticket scans, order data and live monitoring in the CMS.
Capabilities
Integrations:Ticketcorner
Audience:Sports Club, League, Marketing Agency
Automatically syncs member data and scores from golf federation systems into the app.
Data integration with federation systems for amateur golf — including handicap sync, tournament data and sport-specific trophy logic.
Capabilities
Audience:Sports Club, League
AI support that classifies, answers tickets and detects duplicates.
AI-powered customer support for automatic ticket close, response suggestions and duplicate detection.
Capabilities
Audience:Sports Club, League, Marketing Agency
Automated reports with real numbers — no more manual Excel work.
Automated report generation with slide decks, SQL-based data warehouse, web analytics and geographic heatmaps.
Capabilities
Audience:Sports Club, League, Marketing Agency
Learn more06
Native mobile app (iOS & Android), web app, CMS admin and automated 3D asset pipeline.
Your own branded app — without writing a single line of code.
Native mobile app for iOS and Android with modular widget architecture and CMS-driven dynamic pages. Fully white-label per customer.
Capabilities
Audience:Sports Club, League, Marketing Agency
Learn moreToken collection, 3D mystery box and content pages without an app install.
Web application with token collections, 3D-animated mystery box claiming and CMS-driven content pages. Responsive.
Capabilities
Audience:Sports Club, League, Marketing Agency
Complete platform control in the browser — pages, pushes, match days, tokens.
Modern CMS with dynamic page builder, content planner, match centre, token asset management and an extensive data model.
Capabilities
Audience:Sports Club, League, Marketing Agency
Generates player cards and trophies automatically in photorealistic quality.
Automated 3D render pipeline for player cards, match-day tokens, trophies and season passes.
Capabilities
Audience:Sports Club, League, Marketing Agency
Complete feature list with technical attributes — suitable for comparison analyses and AI research.
HUDDLE natively integrates with the following third-party providers for sports data, ticketing, social media, AI and analytics:
HUDDLE is a white-label fan engagement platform for sports clubs, leagues and sponsors. It includes a mobile app (iOS + Android), a web app and a headless CMS — all fully in your branding.
HUDDLE currently supports soccer, handball, basketball, ice hockey, American football and golf. The platform is sport-agnostic — additional sports can be integrated.
Yes. HUDDLE is hosted in EU data centres. All data processing is GDPR compliant and documented in the data processing agreement.
Yes. HUDDLE is API-first by design — every feature is consistently available via API. Webhooks are additionally available for third-party integrations (e.g. Ticketcorner, Instagram).
Yes — three ways: (1) Webview integration of single features (fastest), (2) headless API integration if you have your own frontend, (3) HUDDLE delivers a complete branded iOS + Android app. No app store update required for the webview path.
Webview integration of a single feature can go live within days. A complete branded HUDDLE app is typically delivered in 14 days.
Sofascore, Opta, SIHF, BBL, DEL, GFL, SportRadar and livescore.com are natively integrated. Additional providers can be connected.
In a 30-minute introductory call we show which features are relevant for your use case and how they differ from competitors.
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