The Sponsoring Principle

From pitch-side advertising to measurable fan interaction — in four steps.

Step 1

Sponsor

Sponsors invest in digital activations instead of traditional pitch-side advertising.

Step 2

HUDDLE App

The club app becomes the channel for fan interaction and sponsor activation.

Step 3

Fan Interaction

Fans interact with content, collect points and redeem coupons.

Step 4

Measurable Results

All interactions are measured — impressions, clicks, redemptions.

GamificationLoyaltyCouponsAnalyticsPush NotificationsFan CommunityWhite LabelGamificationLoyaltyCouponsAnalyticsPush NotificationsFan CommunityWhite Label

HUDDLE Platform Features

Everything clubs and sponsors need — in one platform.

Gamification

Prediction games, challenges & quizzes

Coupon System

Targeted vouchers with redemption proof

Loyalty Programme

Points, ranks & exclusive rewards

Push Notifications

Targeted notifications for campaigns & events

Fan Community

Feeds, polls & fan-to-fan communication

Analytics Dashboard

Real-time KPIs for clubs and sponsors