From contract to App Store — in 10 working days.
Germany's record-holding handball club did not want a 9-month custom build. With HUDDLE, a kickoff turned into a fully branded club app live in the stores in two working weeks — including HBL live ticker, matchday missions and existing-sponsor activations. The decisive effect: from launch day onward there was new digital sponsoring inventory available — marketing capacity that simply did not exist before. Sponsor revenue started flowing in the month after launch.
Time-to-Store
10
Working days
0
Lines of custom code
3
People on the club side
~15 min
Daily stand-up
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A HUDDLE app is not an IT project
What it does not need
- No internal mobile team on the club side
- No multi-quarter sprint planning
- No open roadmap with uncertain go-live
- No custom-code maintenance after launch
- No technical debt that bites you next year
What happens instead
- Platform configuration in the CMS — like a marketing tool, not software development
- Fixed launch date in the season calendar
- Marketing can start immediately — sponsor slots are sold from day one
- Sponsor revenue starts flowing the month after launch
- Platform updates ship automatically, no extra effort
The 10-day timeline
Day 1 — Kickoff: CI assets handed over, feature set picked from the HUDDLE catalogue, sponsor list shared
Day 2 – 3 — Branding configuration in the CMS, colours/typography/icon set, App Store listings prepared
Day 4 – 5 — Content import, HBL sports-data sync connected, player and squad data mapped
Day 6 – 7 — Push templates, sponsor slots, matchday missions configured; internal UAT with club marketing
Day 8 — Submission to Apple App Store and Google Play, store screens and privacy assets in place
Day 9 – 10 — Review approval from both stores, public launch with first push wave to the existing newsletter base
What fans get from launch day on
HBL live ticker with push for goals, half-time and final whistle
Matchday missions — prediction game, club-history quiz, line-up voting
Fan loyalty programme — points for matchday activity, redeemable for club rewards and sponsor prizes
Player profiles with season stats, career path and team imagery
Push notifications for ticket campaigns, home games, DHB cup and Champions League
Sponsor slots as integrated content — no external banner ad surfaces
Marketing from day one — the platform leverage
Classic custom development
- 6 – 12 months lead time — sponsor packages stay in the drawer
- High residual risk: bug fixes, store reviews, privacy audits eat additional weeks
- First sponsor revenue Q3 of the year following contract
- Sponsorship losses in between because the activation inventory is missing
With HUDDLE
- 10 working days time-to-store — fixed date, planable in the season calendar
- Sponsor slots are sold in parallel with setup — marketing starts before launch
- Sponsor revenue flows from the month after launch
- White-label in the club's own CI — fans experience it as "the THW Kiel app"
- Platform updates without new engineering effort
New marketing inventory from day one
Digital sponsor slots on home screen, matchday feed and inside push waves — inventory that classic LED-board / jersey sponsoring does not offer
Coupon campaigns with redemption tracking — sellable to regional consumer brands that stadium sponsoring cannot accommodate
Loyalty points as sponsor currency — brands fund rewards, fans activate brands (CLV lever)
Matchday missions with sponsor branding — higher engagement than static logo placement
Real-time KPIs per sponsor activation — clicks, redemptions, conversion funnel directly in the dashboard
A new selling argument for the sales pipeline: concrete new activation inventory, not just bigger logo visibility
What honestly does not fit into 10 working days
Deeper backend migrations from existing CRM/ticketing systems — that happens in a second step after launch
Highly individualised features outside the HUDDLE catalogue — possible, but with their own roadmap
Multilingual setup beyond DE — handled in take-two after the initial rollout
If your kickoff were this Monday, the app would be live in two weeks — with new marketing capacity from day one.
In an intro call we clarify prerequisites, feature set and a binding launch date. Sponsor pipeline can run in parallel with setup.
