HUDDLE

Our Journey to the Leading Fan Engagement Platform

2023

The Idea is Born in the Stands

The HUDDLE co-founders observe during a game how thousands of fans are staring at their phones — but not a single club app exists that truly connects them. The first sketch for HUDDLE is drawn on a napkin.

Highlights

  • Identification of a real market gap in German-speaking professional sports
  • First conversations with club representatives from ice hockey and basketball
  • Validation of the fan engagement approach through direct fan surveys
  • Building the first core team from sport and technology
2023

First Professional Clubs Go Live

After successful pilot projects with ice hockey and basketball clubs in the DACH region, HUDDLE publishes its first production version. Usage data exceeds internal expectations in the first month.

Highlights

  • Successful launch with multiple professional clubs simultaneously
  • Exceptionally high usage intensity in the first season
  • Positive feedback from fan communities and club management
  • Foundation laid for further scaling in the DACH market
2024

Launch of the HUDDLE CMS & Scaling

The in-house content management system goes live — clubs can fully control content, campaigns and gamification events themselves. The launch enables scaling to additional clubs in a single season.

Highlights

  • Fully self-service CMS for club editors
  • Significant reduction in onboarding time for new partners
  • Reduced support effort through intuitive club administration
  • Accelerated partner growth across the entire DACH region
2025

Leading Fan Engagement Platform in the DACH Region

HUDDLE grows to double-digit partner clubs in Germany, Austria and Switzerland — from the 1st Bundesliga to DEL teams. Platform volume reaches millions of fan interactions per year.

Highlights

  • Established market position in all three DACH countries
  • Clubs from football, ice hockey, basketball and other sports
  • Millions of documented fan interactions on the platform
  • Multiple renewed partner contracts as a sign of customer satisfaction
2026

European Expansion & Modular Fan Technology

HUDDLE opens up for the European market — with a modular white-label architecture that integrates seamlessly into existing club apps. Whether as a complete solution or as individual features like prediction game, loyalty program or fan survey: clubs and rights holders use exactly the building blocks they need. At the same time, HUDDLE opens up new fan segments beyond classic team sports.

Highlights

  • International expansion into further European leagues and markets
  • Individual features such as prediction game, loyalty or fan survey bookable separately
  • Opening of new verticals: motorsport, entertainment, gaming & more
  • Scalable platform infrastructure for millions of fans across all verticals

Become Part of Our Story?

Whether as a club partner, sponsor or part of our team — we look forward to the conversation.

sales@huddl3.de
Book a CallAbout Us
HomePrivacy PolicyImprintInvest