Gamification & Prediction Game
The mechanic that turns spectators into participants.
Gamification is the earning side of the loyalty cycle: this is where the activity is created that gets rewarded afterwards. Every entry credits the points account and at the same time produces a signal about what interests the fan.
Participation instead of consumption
Predicting, voting and quizzing turn passive watching into measurable interaction — before, during and after the game.
Rewards amplify the effect
Prediction games that credit a reward system are used far more intensively than those without — same mechanic, different incentive.
An activation surface for partners
Every game mechanic can be assigned to a sponsor — as presenting brand, prize donor or sender of a campaign.
Gamification in detail
Prediction game with leaderboard
Score prediction per fixture with automatic scoring, points and ranking — league-wide, per club or among friends.
Votings
Votes on players, moments and club topics — participation and an opinion poll in one.
Quiz
Knowledge questions on club, history and sport, as a single quiz or a series across a season.
Player of the match
The fans’ choice after the final whistle — shown in the player profile and usable as a content moment.
Quick draw
Fast reaction games for moments of high attention, for example at half-time.
Surveys & feedback
Structured responses from fans — on the matchday experience, offerings or planned changes.
Leaderboards
Rankings per competition, period or group — visible competition as a reason to come back.
Prize draws & predictor
Campaign formats with terms, quotas and winner selection — without bespoke development per campaign.
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