Content & News Hub
One way in, many ways out.
App usage depends on the frequency of fresh content — and that usually fails on editorial capacity, not on willingness. The news hub inverts the ratio: content arrives in any format, is processed once and is published personalised across every channel.
One source, every channel
Whatever is delivered once appears in app, portal, newsletter, push and social — without anyone maintaining the same story more than once.
Small teams can carry big apps
Whatever is plannable runs automatically. Editors decide on approvals, emphasis and exceptions instead of producing the routine.
Multilingual without a second newsroom
The platform is built to translate single-language input automatically and keep approval inside the same workflow.
Content in detail
Sources in any format
RSS, editorial system, press release as a document or API — every contributor keeps the route they already use.
Normalisation
All stories land in a common schema — only then can they be sorted, filtered and published together.
Enrichment & tagging
Stories are assigned to clubs, teams and fixtures and tagged — the precondition for a feed that actually fits a fan.
Duplicate detection
The same story from several sources appears once, not three times.
Machine translation
The platform is built to generate further language versions automatically and have them approved before publication.
Content plans & playout
Scheduled plans cover the matchday by themselves — preview, live phase, report, including the matching push messages.
Editorial approval
Nothing goes live without approval. The editorial decision stays with you, the repetitive work goes to the platform.
Video, stories & galleries
Moving image and photo series run through the same pipeline as text — including automatic format variants.
Personalised feed
Fans first see what matches their favourites — the same content produces a different stream for everyone.
Who it is for
Does this fit what you are planning?
We show you the module on a live installation and give you a realistic view of effort and sequence.
Book an intro call