Fan 360 & Identity
One fan identity across every touchpoint — and the data stays yours.
If you only reach your fans through a ticketing provider or a social platform, you neither know them nor own the relationship. Fan 360 is the layer underneath: one identity that every touchpoint hangs off — app, web, shop, ticketing, point-of-sale campaigns. Every interaction flows back as a data point, with consent and full traceability.
A 360-degree view of the fan
One fan ID across all modules and systems. Every interaction — reading, predicting, redeeming, attending — sits on one profile instead of scattered across silos.
Data ownership instead of dependency
The identity belongs to your organisation, not to an upstream system. So do your reach, your segments and the basis of every commercial offer.
GDPR-compliant by default
Consent is managed centrally per purpose and channel; operation and storage take place in Germany or the EU.
Fan 360 in detail
Single sign-on (OIDC)
One login for app, web portal, shop and connected services — built on open industry standards and multi-tenant from day one.
Fan portal on the web
Profile, favourites, consents and benefits in one place — in your organisation’s identity, with roles and rights for editorial teams and clubs.
Federation of existing logins
Anyone already running their own sign-in connects it instead of replacing it. Smaller organisations join without any effort of their own.
Consent management
Central consent handling across every building block — per purpose, per channel, revocable at any time and documented.
Zero- and first-party data
The data originates in your own touchpoints: what fans tell you and how they behave in the modules — nothing bought in, no third-party cookies.
Segments & audiences
Profile, favourites and behaviour turn into segments for campaigns, sponsorship offers and personalised communication.
Export and sync to CRM
Profiles and segments flow into existing CRM, newsletter and ERP systems through documented interfaces — fan data stays usable where your processes run.
First-party analytics
Metrics on usage, interaction and reach are derived from your own platform data and processed in the EU.
Personalised delivery
The platform is built to assemble feed, recommendations and push per fan from favourites and usage signals, rather than curating per audience by hand.
Does this fit what you are planning?
We show you the module on a live installation and give you a realistic view of effort and sequence.
Book an intro call