Loyalty & Rewards
Activity earns rewards, rewards create loyalty — the cycle the platform brings with it.
Loyalty is not built on reach, it is built on return visits. The loyalty module is the cycle behind that: the fan is active, the activity is rewarded, the reward brings them back. What matters is that every activity credits the same account — predicting, reading, attending a match, interacting with a partner. Sponsors fund the rewards, which is what makes the programme pay for itself.
Return visits instead of matchday peaks
Missions, streaks and season progress give a reason to open the app between two games — event usage turns into habit.
Sponsors fund the rewards
Vouchers, benefits and exclusive campaigns come from partners. Every redemption is attributable to a sponsor and therefore a provable return.
One mechanic for every campaign
Once the cycle is in place, a campaign week or season activation is configured rather than developed — duration, reward, audience and reporting are building blocks.
Loyalty in detail
Points & progress
Points account
One account per fan that every module credits — regardless of where the activity took place.
Missions
Tasks across a matchday or spread over a week, with visible progress and a clear reward.
Streaks
Series reward regular usage and are the strongest lever against drop-off between matchdays.
Levels & season pass
Status is earned across a season, shows in the profile and in leaderboards, and can be tied to benefits.
Rewards & redemption
Benefits & vouchers
Sponsor and club rewards are redeemed in the app — reportable per campaign, with quota and duration.
Coupon marketplace
Several partners, one place: fans see available benefits together and redeem them with points or directly.
Receipt & campaign codes
Fans scan a receipt or campaign code and are rewarded in the app — the bridge from retail back into your platform.
Collecting
Digital collectible cards
Player and special cards to collect, upgrade and show — including the card back as a designable surface.
Auctions
Exclusive items and experiences go to auction — points or money as the stake, fully traceable.
Mystery box
A surprise mechanic for campaigns and season moments, with controllable probabilities and quotas.
Control
Rule engine
You define which activity triggers which reward — without development, adjustable per season, campaign or audience.
Reporting per campaign
Participation, redemption rates and reach are visible per campaign — for your own steering and as proof towards partners.
Does this fit what you are planning?
We show you the module on a live installation and give you a realistic view of effort and sequence.
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