For Sponsors & Brands
Conversion Campaigns as a
Digital Sponsoring Format
Activate fans directly in the club app — with coupons that get redeemed and campaigns that generate measurable interactions.
- Direct fan activation in the matchday context
- Measurable redemptions instead of impressions
- Flexible — seasonal or ongoing
How it works
Coupons in the Club App Context
01
Conversion campaigns run directly inside the club's white-label app — where fans are already active. Instead of a banner impression, a fan consciously redeems an offer and interacts with your brand.
02
The format works both in the stadium (QR code at the point of sale) and digitally (online redemption via the app). Clubs define the framework — sponsors provide the offer.
03
Every redemption is linked to a real user. No projections, no estimates.
In the Fan App
Coupon features directly in the club app experience — this is what it looks like.
Coupon Area
Fan Activation
→
Live Activation
What you gain as a sponsor
Activation, Not Just Visibility
Fans actively redeem a coupon — no passive ad space, but real interaction with your brand.
Full Measurability
Every campaign is trackable: redemptions, click-through rate, reach and engagement signals — no estimates.
Real Fan Value
Fans receive genuine benefits through discounts or promotions. This strengthens brand presence in the club context.
Campaign Flexibility
Seasonal, matchday-specific or ongoing — conversion campaigns can be flexibly adapted to your goals.
Use Cases
Example scenarios — not exhaustive.
What gets measured
Results are evaluated per campaign. The relevant KPI types:
The platform behind it
HUDDLE handles the execution
Conversion campaigns run entirely on the HUDDLE platform — from integration into the club app to evaluation. You as the sponsor define the offer; we handle the implementation.
Clubs retain control over their fan experience. Sponsors receive transparent results without needing their own technical infrastructure.
The result: a campaign that fits the club, gets picked up by fans, and is measurable for you.
Book an Intro Call
Let's find out together how HUDDLE can transform your fan engagement.
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