For Sponsors · Touchpoint-as-a-Service
Scratch Cards as a Touchpoint-as-a-Service
From physical moment to digital activation — directly into the club app.
Scratch cards are physical cards that are opened/scratched — the fan then scans a QR code or enters a code and lands directly in the club app.
This triggers actions (e.g. trophies, player cards, vouchers).
What it delivers
Scratch card as a digital touchpoint
Process
How it works
Step 01
Integrate scratch card at POS
Card, code and target action are defined together — for merchandise stands, checkouts or partner locations.
Step 02
Scan/code → trigger app action
The fan scans or enters a code and lands directly in a predefined app action: reward, mission, prize draw.
Step 03
Evaluate & iterate per project
Redemption rates, activation rate and fan behaviour are analysed per campaign and used for follow-up activations.
Use scratch cards as a touchpoint
We show you what a POS activation looks like concretely in the HUDDLE ecosystem.
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