NINERS Chemnitz
NINERS Chemnitz combines collecting mechanics, gamified fan activation and integrated sponsoring surfaces in their own club app — an early reference for hybrid fan engagement.
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Home Screen
Trading Cards
Missions
Ergebnis
Fan activity was sustainably extended into everyday digital life — not limited to matchdays.
Sponsors showed early interest in the new, interactive spaces within the app.
The club created additional digital products and touchpoints beyond classic advertising surfaces.
“Since the app launched, not only have our fans been enthusiastically engaged, but our revenues have steadily increased. Our sponsors showed great interest from day one.”
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