Würzburg Baskets: Digital Fan Activation with Measurable Results
How Würzburg Baskets built their basketball community digitally and sustainably activated it with the HUDDLE platform — with strong user growth and high daily activity even outside matchdays.
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Matchday-Hub
Sponsor-Kampagne
Fan-Missionen
What fans use in the Würzburg Baskets App
Matchday Hub: schedule, results and live missions around every matchday
Digital fan activations: challenges, predictions and community features in club branding
Fan Loyalty Program: earn points, redeem club rewards and sponsor prizes
Club Feed: Exclusive content, match reports and behind-the-scenes directly in the app
Push communication for matchdays, promotions and club news
B2B value for club and sponsors
Without HUDDLE
- Fan data not structured or usable for marketing
- Sponsoring activations without measurable proof
- Fan engagement limited to matchdays and social media
With HUDDLE
- Structured interaction data per fan, matchday and season
- Digital sponsoring campaigns with redemption and click tracking
- Continuous engagement between matchdays — 1,356 daily active users
Platform Results
+42.5 %
User growth in 5 months
1,356
Daily active users (also outside matchdays)
32 %
Redemption rate of activated actions (conversion rate)
Start your club app with HUDDLE?
In an initial call we show how the platform looks for your club specifically — based on real references.
