HUDDLE
Showcases
Every HUDDLE feature in practice — with real results from real campaigns.
Prediction Games & Challenges Fans Actually Use
A Bundesliga club integrated the HUDDLE prediction game as a fixed matchday ritual. Fans predicted results, collected points and competed in a club leaderboard. Usage remained high even during the summer break thanks to off-season challenges.
Results
- Significantly increased weekly app activity
- Prediction game established as a fixed matchday ritual
- Higher sponsor visibility through repeated app openings
- Summer break engagement maintained through off-season challenges
“The prediction game has become a fixed matchday ritual for our fans. The results exceed anything we have achieved with classic app content.”
Digital Manager
Professional Football Club, 2nd Bundesliga
Targeted Coupons with Measurable POS Results
A regional food retailer as a club sponsor ran exclusive weekday app coupons for fan club members. The coupons were segmented by fans' home location and only served to branches near the stadium — with direct scan at POS.
Results
- First demonstrable revenue impact from sponsoring
- Higher basket value among redeeming fans vs standard customers
- Lower wastage through geographic segmentation
- POS scan data as reliable reporting basis
“For the first time we could prove that sponsoring directly drives revenue. The POS scan data is an absolute game-changer for our reporting.”
Head of Marketing & Partnerships
Regional Food Retailer
Points, Tiers and Rewards that Increase Customer Lifetime Value
An ice hockey club introduced a three-tier loyalty system: Bronze, Silver and Gold fan status. Points were awarded for matchday visits, app activity and prediction games. Gold fans received exclusive access to player meet-and-greets and ticket upgrades.
Results
- Noticeably increased ticket and merchandise purchases among active loyalty users
- Three-tier status system as a visible identification marker for fans
- Lower churn rate among fans with Gold status
- Gamification of the matchday experience beyond the app
“The loyalty system has noticeably increased app usage — we see direct effects on ticket and merchandise revenues. Fans buy more because they get more.”
Managing Director
DEL2 Ice Hockey Club
Personalised Messages with Convincing Open Rates
A basketball club used segmented push campaigns for matchday re-activation and last-minute ticket sales. Fans who had purchased in the previous season received personalised offers based on their previous seating area — with a direct deeplink to checkout.
Results
- Significantly higher open rates than classic email newsletters
- Noticeable improvement in last-minute ticket fill rates
- Personalised deeplinks to checkout reduced abandonment in the purchase process
- Re-activation of fans who were inactive in the previous season
“The right push notifications at the right time to the right fans — this has noticeably improved our ticket fill rates.”
Sales Director
Bundesliga Basketball Club
Würzburg Baskets
Season 2023/24
+42,5 %
Daily Active Users
vs. Prior Year
1.356
Avg. DAU (Season)
Daily Active Users
32 %
Coupon Redemption Rate
Sponsor Campaign
Real measured data · No projections
Real-time KPIs that Convince Sponsors
A regional insurer as title sponsor received a complete dashboard after each campaign: impressions, click rates, coupon redemptions, demographic fan data and benchmark comparison. The dashboard was decisive for the contract renewal.
Results
- Full transparency on reach, interactions and demographics
- Benchmark comparison from the HUDDLE network as an argument
- Decision basis for contract negotiation with the CFO
- Significant reduction in manual report creation time
“For the first time in 10 years of sports sponsoring we could put a report with real interaction data on the table for our CFO. The contract was quickly renewed.”
Sponsoring Manager
Regional Insurance Company
HUDDLE Platform
All Features. One Platform. Zero Overhead.
From the app to the sponsor dashboard — live within weeks.
Which feature interests you?
Speak directly with our team — we'll show you live which features suit your club or campaign.
Book a Call