For Sponsors · Touchpoint-as-a-Service

Receipt as a Touchpoint-as-a-Service

Every purchase becomes an entry point into fan engagement — via receipt link or QR code directly into the app.

With the receipt touchpoint, the barcode on a supermarket receipt can be scanned — the fan is guided into the club app.

This enables digital rewards to be delivered (e.g. trophies, player cards, vouchers).

What it delivers

Receipt as a digital touchpoint

Retail touchpoint without media break

Directly linkable to rewards, cards or missions

Partner-ready and campaign-oriented

Project-based evaluation available

Process

Step 01

Together we define whether the touchpoint works via QR code, short link or alphanumeric code on the receipt.

Step 02

After scanning, the fan lands directly in a predefined app action — reward, campaign or competition in the club context.

Step 03

Redemption rates, conversion paths and fan reactions are evaluated — as a basis for follow-up campaigns and partner reporting.

We show you what a retail activation looks like concretely in the HUDDLE ecosystem.